Bring an app people can actually try. We’ll work on who it’s for, the videos that get it noticed, and the path from a first visit to a paying customer.
Choose by how much hands-on support you need. Both start with your existing app.
01 · LIVE GROUP WORKSHOP
Organic attention. A path to your app.
Learn how to turn your app’s value into videos people want to watch, then give interested viewers a clear path to try or buy. We work through 2–3 participant businesses live, using our own social accounts as format examples.
$249USD · one-time
Thursday, November 5, 2026 12 PM ET · 9 AM PT · about 3 hours on Zoom
We select 2–3 businesses from the group as live examples.
Break down our viral formats: the hook, visual payoff and reason to share.
Apply the process to the selected apps: buyer, video idea, CTA and landing page.
Connect organic content to the funnel, track visits and purchases, and keep the recording.
For founders who want direct feedback while they launch, test their message and improve the path to a purchase.
30 days of hands-on support4 weekly calls · reviews between calls
Four weekly 1-on-1 calls, about 60 minutes each.
Reviews of your scripts, reels, landing page and funnel.
A launch plan shaped around your app, audience and numbers.
A direct line to me by email throughout the month.
I work with up to 5 founders per month.
Complete the short questionnaire. If your app meets the requirements, you’ll see the month’s support, price and checkout before deciding. Your answers alone don’t reserve a place.
OUR ACCOUNTS · REAL MARKETING EXAMPLES
A house video. A route to an app.
The video doesn’t have to look like a software ad. It needs to attract people who could use the product. Here’s how we connect the two.
It helps people explore home concepts, floor plans and 3D layouts. A satisfying house reveal puts that idea in front of people already interested in designing a home.
The interest: “I’d love a home like that.”
The invitation: “What could your own space look like?”
The next step: visit the app and create a concept around your own dimensions.
The clip earns attention. The app gives that interest somewhere useful to go.
A water tank or a roof can seem unrelated to software. But the right explainer attracts people curious about a specific problem, before you ever show a dashboard.
For example, an app for planning home improvements could explain a household system, then invite viewers to plan their own project. The topic, audience and offer need to fit.
In the workshop, we find that connection for the selected apps: a topic worth watching, a relevant audience and a useful next step.
Public counts checked October 24, 2026. Facebook currently displays 30K and 15K followers; counts are rounded where the platform rounds them. Views and followers are not purchase counts.
WHAT WE WORK ON TOGETHER
Your app needs its own version of this.
We work through 2–3 participant businesses live. Everyone learns the process and gets the recording; there isn’t an individual build for every attendee.
01
Find the overlap.
What does your buyer already watch, ask about or want to achieve? Pick a format around that.
02
Connect it to the app.
Write the hook, visual payoff and CTA. Give viewers a reason to try your product.
03
Fix the path to a purchase.
Match the landing page to the video, improve signup or checkout, and track visits and purchases with campaign links.
I’m the founder behind StefBuilds and cofounder of Automateed. I lead the course, live workshops and 1-on-1 sessions, sharing what I learn from building and marketing real products.
Mell is my cofounder at Automateed. We build the business together; the resources and training here are taught by me, Stefan.
You don’t need a big business or paying users yet. You do need a usable product and the time to put our work into practice.
We’re a good fit when…
You have a live app or a working MVP I can look at.
You can describe who it helps and what it does.
You want help with launch, messaging, content or conversion.
You’ll do the work between sessions and share what happens.
Still choosing an idea or need someone to build the whole app? Start with the free lesson and launch checklist. Come back when there’s something we can work on.
THE BUSINESS BEHIND THE ADVICE
We’ve had to make this work ourselves.
These are Automateed’s results. They show our experience building and marketing a product, rather than a promise about what your app will earn.
Automateed · $332K gross volume on Stripe, all timeAutomateed · PayPal, 2025
Gross revenue is not profit. Our results are not typical or guaranteed. Your product, market and execution matter.
HOW 1-ON-1 STARTS
A useful conversation starts with your app.
01
Show me what you’ve built.
A short application: the app, the buyer, what you’ve tried and where you’re stuck.
02
See the plan before you decide.
Eligible applicants see what the month includes, the price, current availability and the next steps inside the questionnaire.
03
Book your month, then meet me.
If the offer suits you, continue to secure checkout. After payment, I’ll email you to arrange the kickoff within 7 days.
STRAIGHT ANSWERS
Before we work together.
Do I need paying customers already?
No. A working app or usable MVP is enough to apply. Be clear about who it helps and be ready to test that with real people.
Will you build my app for me?
These offers focus on launching and marketing an app you already have. I review and work through the launch with you; this isn’t a full app development service.
Can I book the workshop without buying the course?
Yes. You can reserve a workshop seat directly on this page. The course is a separate purchase.
Will you build a reel and funnel for everyone?
No. This is a group workshop, not a done-for-you service. We select 2–3 participant businesses and work through them live. Everyone learns from those examples and gets the recording. There isn’t an individual build or review for every attendee.
Will we cover organic marketing and viral formats?
Yes. We break down examples from our own Plot Unfold and Home Unlayered accounts, then work through video ideas, calls to action and funnels for 2–3 selected participant businesses. The goal is to attract relevant people and give them a route to try or buy the app. Views and followers don’t guarantee customers.
What if I can’t make the live workshop?
Every workshop buyer gets the full recording. The Zoom link is emailed the day before. You can request a full refund at least 48 hours before the workshop starts. See the workshop terms.
How much is 1-on-1?
Complete the short questionnaire to see the scope, one-time price and current availability. Eligible applicants can then choose to book through secure checkout. Completing the questionnaire doesn’t commit you to paying.
Can you guarantee users or revenue?
No. We can work on your message, content and funnel, but buyers make their own decisions. I won’t promise a revenue number.
Your answers meet the requirements for the 1-on-1 month. Review what’s included, the next steps and the one-time price before deciding.
30 days · working on your app
4 weekly 1-on-1 calls, about 60 minutes each.
Reviews of your scripts, reels, landing page and funnel between calls.
A launch plan for your app and email access during the month.
01
Book your month.
Review the price and terms below, then choose to pay through Stripe.
02
We arrange the kickoff.
After payment, I’ll send the booking link within one business day. We schedule the kickoff within 7 days.
03
We work through the next 30 days.
Weekly calls, reviews between sessions and work you put into practice. Results depend on your app, market and execution.
Checking price…USD · one payment · 30 days
Checking this month’s availability…
Full refund before the kickoff call. Once the month starts, it isn’t refundable. Read the 1-on-1 terms ↗
Your application is saved even if you don’t pay now. If you close this browser session, reply to your confirmation email for help with the next step.
YOUR NEXT STEP
Start with something you can show.
1-on-1 works best when there’s a usable app to improve. Start with the free lesson and launch checklist, then come back when your product is ready to try. Your answers haven’t been submitted.
OUR ACCOUNTS · REAL MARKETING EXAMPLES
A house video.
A route to an app.
The video doesn’t have to look like a software ad. It needs to attract people who could use the product. Here’s how we connect the two.
01 · PLOT UNFOLD
Content that fits the product.
A home, built in seconds
Open on Facebook ↗From plot to pool house
Open on Facebook ↗A little escape at home
Open on Facebook ↗THE APP BEHIND THESE VIDEOS
For this one, we have an architecture app.
plotunfold.si ↗It helps people explore home concepts, floor plans and 3D layouts. A satisfying house reveal puts that idea in front of people already interested in designing a home.
The clip earns attention. The app gives that interest somewhere useful to go.
02 · HOME UNLAYERED
Make a familiar problem interesting.
Why is the tank up there?
Open on Facebook ↗Your roof waters your garden
Open on Facebook ↗The pump stops. Gravity doesn’t.
Open on Facebook ↗WHY THIS FORMAT CAN HELP MARKET AN APP
Start with what the buyer cares about.
A water tank or a roof can seem unrelated to software. But the right explainer attracts people curious about a specific problem, before you ever show a dashboard.
For example, an app for planning home improvements could explain a household system, then invite viewers to plan their own project. The topic, audience and offer need to fit.
In the workshop, we find that connection for the selected apps: a topic worth watching, a relevant audience and a useful next step.
Public counts checked October 24, 2026. Facebook currently displays 30K and 15K followers; counts are rounded where the platform rounds them. Views and followers are not purchase counts.
WHAT WE WORK ON TOGETHER
Your app needs its own version of this.
We work through 2–3 participant businesses live. Everyone learns the process and gets the recording; there isn’t an individual build for every attendee.
What does your buyer already watch, ask about or want to achieve? Pick a format around that.
Write the hook, visual payoff and CTA. Give viewers a reason to try your product.
Match the landing page to the video, improve signup or checkout, and track visits and purchases with campaign links.
We teach the process. Reach and sales depend on the audience, product and execution.