.scaling-method{--paper:#f4f0e7;--ink:#20231f;--red:#ef6b4f;--accent:#dce986;--line:#d2d1c6}.sm-wrap{width:min(1200px,calc(100% - 72px));margin-inline:auto}.sm-section{padding-block:96px}.sm-eyebrow{font-size:10px;font-weight:700;letter-spacing:.13em;line-height:1.7;margin-bottom:22px}.scaling-method h1,.scaling-method h2,.scaling-method h3{letter-spacing:-.055em}.scaling-method h1{font-size:clamp(52px,5.8vw,80px);line-height:1.02;margin-bottom:28px}.scaling-method h2{font-size:clamp(36px,4.2vw,58px);line-height:1.1}.scaling-method h1>span,.scaling-method h2>span{color:#a93d29}.sm-hero{display:grid;grid-template-columns:1.1fr 1fr;gap:70px;align-items:center;padding-block:76px 86px}.sm-lede{font-size:18px;line-height:1.7;max-width:550px;color:#55584d}.sm-actions{display:flex;flex-wrap:wrap;gap:22px;align-items:center;margin-top:28px}.sm-btn{display:inline-flex;align-items:center;justify-content:space-between;gap:24px;min-height:56px;padding:16px 22px;background:var(--red);color:var(--ink);border:1px solid var(--ink);box-shadow:4px 4px 0 var(--ink);font-size:14px;font-weight:700;text-decoration:none;transition:transform .15s,box-shadow .15s}.sm-btn:hover{transform:translate(2px,2px);box-shadow:2px 2px 0 var(--ink)}.sm-btn>span{font-size:20px;font-weight:400}.sm-btn-light{background:var(--accent)}.sm-text-link{font-size:13px;font-weight:600;text-underline-offset:6px}.sm-fine{font-size:12px;line-height:1.7;color:#62665a;margin-top:18px}.sm-board{padding:26px;background:#e7eadc;border:1px solid var(--ink);box-shadow:9px 9px 0 var(--ink);transform:rotate(1deg);background-image:linear-gradient(#20231f09 1px,transparent 1px),linear-gradient(90deg,#20231f09 1px,transparent 1px);background-size:22px 22px}.sm-board-top{display:flex;justify-content:space-between;gap:12px;border-bottom:1px solid #20231f40;padding-bottom:20px;font-size:9px;letter-spacing:.08em;font-weight:700}.sm-board-title{padding:32px 0 28px}.sm-board-title>strong{font:800 clamp(44px,4.4vw,64px)/1.04 Manrope,sans-serif;letter-spacing:-.065em;display:block}.sm-board-title>strong>span{color:#a93d29}.sm-board-title p{margin:20px 0 0;font-size:15px;max-width:320px}.sm-content-row{display:flex;align-items:center;gap:14px;padding:20px 0;border-top:1px solid #20231f40}.sm-content-row>b{font-size:10px;color:#6c715f;flex-shrink:0}.sm-content-row>div{flex:1;min-width:0}.sm-content-row strong{font-size:13px;display:block;line-height:1.5;font-weight:600}.sm-content-row div>span{font-size:11px;color:#64695a;display:block;margin-top:5px}.sm-tag{font-size:8px;letter-spacing:.06em;border:1px solid #b4baa4;padding:4px 7px;background:#f4f0e7}.sm-board-bottom{border-top:1px solid #20231f40;display:flex;align-items:center;justify-content:space-between;gap:20px;padding-top:24px}.sm-board-bottom>span{font-size:9px;line-height:1.8;letter-spacing:.06em;max-width:200px}.sm-board-bottom>b{font:800 13px/1.3 Manrope,sans-serif;transform:rotate(-7deg);background:var(--accent);padding:12px 16px;border:1px solid var(--ink)}.sm-strip{background:var(--ink);color:var(--paper);padding:24px 0}.sm-strip>.sm-wrap{display:flex;justify-content:space-between;gap:15px;align-items:center;font-size:11px;font-weight:600;letter-spacing:.08em}.sm-strip i{font-style:normal;color:var(--accent);font-size:20px}.sm-problem,.sm-relief{display:grid;grid-template-columns:1fr 1fr;gap:90px;align-items:center}.sm-problem-copy{font-size:17px;color:#55584d}.sm-underlined{display:inline-block;color:var(--ink);border-bottom:4px solid var(--accent);font-weight:600;margin-top:12px}.sm-dark{background:var(--ink);color:var(--paper)}.sm-dark h2>span{color:var(--accent)}.sm-dark .sm-eyebrow{color:var(--accent)}.sm-heading{display:flex;align-items:end;justify-content:space-between;gap:60px}.sm-heading>p{max-width:290px;color:#bfc4b5;font-size:15px;margin-bottom:28px}.sm-steps{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid #ffffff35;margin-top:36px}.sm-steps article{padding:28px 23px 0 0;border-right:1px solid #ffffff35}.sm-steps article+article{padding-left:23px}.sm-steps article:last-child{border-right:0}.sm-steps article>span{font-size:10px;letter-spacing:.08em;color:var(--accent)}.sm-steps h3{font-size:24px;margin-block:24px 18px;line-height:1.2}.sm-steps p{font-size:14px;color:#bfc4b5}.sm-relief p{font-size:17px;color:#55584d}.sm-relief .sm-fine{font-size:12px}.sm-deliverables{display:grid;grid-template-columns:repeat(3,1fr);border-block:1px solid var(--line);margin-top:42px}.sm-deliverables>div{padding:28px 22px;border-right:1px solid var(--line)}.sm-deliverables>div:first-child{padding-left:0}.sm-deliverables>div:last-child{border:0}.sm-deliverables strong{font:800 30px/1.3 Manrope,sans-serif;letter-spacing:-.05em;display:block}.sm-deliverables span{font-size:13px;color:#62665a;display:block;margin-top:7px}.sm-pricing{background:#e6e9da;border-block:1px solid var(--line);scroll-margin-top:25px}.sm-price-grid{display:grid;grid-template-columns:1fr 1fr;gap:90px;align-items:center}.sm-price-grid>div>.sm-text-link{display:block;max-width:370px;margin-top:28px}.sm-price-card{background:#fffdf6;border:1px solid var(--ink);padding:32px;box-shadow:7px 7px 0 var(--ink)}.sm-price-label{font-size:10px;font-weight:700;letter-spacing:.1em;display:flex;align-items:center;justify-content:space-between;gap:12px}.sm-price-label>span{padding:6px 8px;background:var(--accent);font-size:8px}.sm-price{font:800 clamp(50px,5vw,68px)/1.2 Manrope,sans-serif;letter-spacing:-.055em;margin:24px 0 6px}.sm-price>small{font:400 14px 'DM Sans',sans-serif;letter-spacing:0;margin-left:8px}.sm-price-sub{font-size:14px;color:#62665a;padding-bottom:24px;border-bottom:1px solid var(--line)}.sm-price-card ul{list-style:none;margin:0 0 28px;padding:0}.sm-price-card li{display:flex;gap:12px;align-items:start;font-size:14px;margin:13px 0}.sm-price-card li:before{content:'✓';color:#496027;font-weight:700}.sm-price-card .sm-btn{width:100%}.sm-price-card .sm-fine{font-size:11px}.sm-directory{display:grid;grid-template-columns:1.2fr .8fr;gap:100px;align-items:center}.sm-directory>div>p{max-width:520px}.sm-directory-price{border-left:1px solid var(--line);padding-left:60px}.sm-directory-price>p>strong{font:800 62px/1.3 Manrope,sans-serif;letter-spacing:-.06em}.sm-directory-price>p>span{margin-left:12px;font-size:14px;color:#62665a}.sm-directory-price>.sm-fine{display:block}.sm-founder{display:grid;grid-template-columns:.65fr 1fr;gap:95px;align-items:center}.sm-founder>img{width:100%;max-height:380px;object-fit:cover;object-position:center 20%;filter:grayscale(1);border:1px solid #797e6e}.sm-founder>div>p:not(.sm-eyebrow){max-width:540px;color:#bfc4b5;font-size:16px}.sm-faq{max-width:900px}.sm-faq details{padding:24px 0;border-bottom:1px solid var(--line)}.sm-faq summary{font-size:17px;font-weight:600;cursor:pointer;display:flex;justify-content:space-between;gap:24px;list-style:none;line-height:1.5}.sm-faq summary::-webkit-details-marker{display:none}.sm-faq summary:after{content:'+';font-size:23px;font-weight:400}.sm-faq details[open] summary:after{content:'−'}.sm-faq details>p{margin:18px 0 0;color:#62665a;font-size:15px;max-width:750px}.sm-final{padding-block:75px;background:var(--accent);text-align:center;border-block:1px solid var(--ink)}.sm-final h2{max-width:800px;margin:0 auto 28px}.sm-final p:last-child{font-size:12px;margin:24px 0 0}.scaling-method footer{margin-top:0}.scaling-method :is(a,summary):focus-visible{outline:3px solid #17658a;outline-offset:5px}
@media(max-width:960px){.sm-wrap{width:calc(100% - 48px)}.sm-hero{grid-template-columns:1fr;gap:40px;padding-block:44px 65px}.sm-hero-copy{max-width:680px}.scaling-method h1{font-size:clamp(48px,8vw,76px)}.sm-board{width:100%;max-width:590px;justify-self:center}.sm-section{padding-block:65px}.sm-problem,.sm-relief,.sm-price-grid,.sm-directory,.sm-founder{gap:40px}.sm-steps{grid-template-columns:1fr 1fr}.sm-steps article{border-right:0;padding:25px 20px 0 0}.sm-steps article:nth-child(2n){padding-left:20px}.sm-steps article:nth-child(n+3){border-top:1px solid #ffffff35}.sm-steps article:nth-child(3){padding-left:0}.sm-heading{display:block}.sm-heading>p{max-width:500px}.sm-directory-price{padding-left:35px}.sm-founder{grid-template-columns:.75fr 1fr}}
@media(max-width:600px){.sm-wrap{width:calc(100% - 40px)}.scaling-method h1{font-size:49px}.scaling-method h2{font-size:36px}.sm-hero{padding-top:36px}.sm-lede{font-size:17px}.sm-actions{gap:25px}.sm-board{transform:none;box-shadow:5px 5px 0 var(--ink);padding:20px}.sm-board-title>strong{font-size:49px}.sm-board-top{font-size:8px}.sm-content-row{gap:10px}.sm-tag{font-size:7px;padding:4px}.sm-strip>.sm-wrap{flex-wrap:wrap;justify-content:center;font-size:9px;gap:10px 13px}.sm-problem,.sm-relief,.sm-price-grid,.sm-directory,.sm-founder{grid-template-columns:1fr;gap:25px}.sm-problem-copy{font-size:16px}.sm-steps{grid-template-columns:1fr}.sm-steps article,.sm-steps article:nth-child(2n){padding:24px 0 10px;border-top:1px solid #ffffff35}.sm-steps article:first-child{border-top:0}.sm-steps h3{margin-top:15px}.sm-deliverables{grid-template-columns:1fr}.sm-deliverables>div,.sm-deliverables>div:first-child{padding:20px 0;border-right:0;border-bottom:1px solid var(--line)}.sm-deliverables strong{font-size:28px}.sm-price-card{padding:25px 22px;box-shadow:4px 4px 0 var(--ink);margin-top:20px}.sm-price-label{font-size:9px}.sm-price{font-size:59px}.sm-directory-price{border-left:0;border-top:1px solid var(--line);padding:25px 0 0}.sm-directory-price>p>strong{font-size:54px}.sm-founder>img{max-height:330px;max-width:360px}.sm-faq summary{font-size:16px}.sm-final{padding-block:60px}.sm-btn{font-size:13px;padding:16px 18px}.sm-section{padding-block:58px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.sm-btn{transition:none}}

/* Published clips from the founder's own accounts. No third-party embeds load. */
.sm-proof-jump{display:inline-flex;gap:12px;align-items:center;margin-top:4px;font-size:12px;font-weight:600;line-height:1.6;text-underline-offset:5px}.sm-proof{border-bottom:1px solid var(--line);scroll-margin-top:25px}.sm-proof-heading{display:grid;grid-template-columns:1.5fr 1fr;gap:70px;align-items:end}.sm-proof-heading h2{margin-bottom:0}.sm-proof-heading>p{color:#62665a;font-size:16px;max-width:360px;margin-bottom:4px}.sm-proof-group{margin-top:48px}.sm-proof-account{display:flex;justify-content:space-between;gap:24px;align-items:center;margin-bottom:22px;padding-top:22px;border-top:1px solid var(--line)}.sm-proof-account h3{font-size:24px;margin:0 0 7px;letter-spacing:-.035em}.sm-proof-account p{font-size:13px;color:#62665a;margin:0}.sm-proof-account>a{font-size:12px;flex-shrink:0;text-underline-offset:5px}.sm-proof-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}.sm-proof-card{min-width:0;border:1px solid var(--line);background:#fffdf6}.sm-proof-video{display:block;position:relative;overflow:hidden;background:var(--ink);aspect-ratio:9/12;text-decoration:none}.sm-proof-video img{width:100%;height:100%;object-fit:cover;object-position:center;transition:transform .2s}.sm-proof-video:hover img{transform:scale(1.025)}.sm-proof-play{display:grid;place-items:center;position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:60px;height:60px;background:#fffdf6ed;border:1px solid var(--ink);border-radius:50%;color:var(--ink);font-size:20px;padding-left:3px;box-shadow:3px 3px 0 #20231f80}.sm-proof-watch{position:absolute;bottom:16px;left:16px;right:16px;background:var(--ink);color:var(--paper);padding:10px 12px;font-size:11px;text-align:center}.sm-proof-caption{padding:20px}.sm-proof-views{display:flex;align-items:baseline;gap:12px;margin:0 0 9px;flex-wrap:wrap}.sm-proof-views strong{font:800 38px/1.1 Manrope,sans-serif;letter-spacing:-.06em}.sm-proof-views span{font-size:11px;color:#62665a}.sm-proof-caption h4{font-size:15px;line-height:1.5;letter-spacing:-.02em;font-weight:600;margin:0}.sm-proof-source{max-width:850px;margin-top:28px;margin-bottom:15px}
@media(max-width:960px){.sm-proof-heading{grid-template-columns:1fr;gap:20px}.sm-proof-heading>p{max-width:600px}.sm-proof-grid{gap:16px}.sm-proof-caption{padding:16px}.sm-proof-views{gap:5px}.sm-proof-views strong{font-size:31px}.sm-proof-views span{font-size:10px}.sm-proof-account{align-items:start}.sm-proof-account>a{max-width:125px;line-height:1.6}}
@media(max-width:600px){.sm-proof-grid{grid-template-columns:1fr;gap:24px}.sm-proof-card{max-width:420px;width:100%;margin-inline:auto}.sm-proof-video{aspect-ratio:9/11}.sm-proof-group{margin-top:34px}.sm-proof-account{display:block}.sm-proof-account>a{display:inline-block;margin-top:12px;max-width:none}.sm-proof-caption{padding:20px}.sm-proof-views{gap:12px}.sm-proof-views strong{font-size:38px}.sm-proof-views span{font-size:12px}.sm-proof-jump{font-size:12px;margin-top:9px}.sm-proof-watch{font-size:12px}.sm-proof-heading h2{font-size:35px}}
@media(prefers-reduced-motion:reduce){.sm-proof-video img{transition:none}}

.sm-proof-badge{position:absolute;top:16px;left:16px;display:flex;flex-direction:column;gap:3px;background:#fffdf6f5;color:var(--ink);padding:12px 16px;border:1px solid var(--ink);box-shadow:3px 3px 0 #20231f80}.sm-proof-badge strong{font:800 34px/1.05 Manrope,sans-serif;letter-spacing:-.06em}.sm-proof-badge>span{font-size:10px;font-weight:600}